The investigation determined that Google executed extensive measures against dangerous advertising content which operated throughout India in 2025. The company deleted or blocked 483 million advertisements which breached its advertising rules. The company terminated these advertisements to protect users and combat fraudulent activities.
Google implemented major penalties against advertising accounts
- The company suspended 1.7 million advertising accounts which operated in India throughout that particular year. The accounts operated in violation of the platform's established regulations. The team conducted suspensions to support their continuous efforts which checked whether users followed set policies.
- The enforcement process utilized automated systems which Google AI technology supported through its Gemini system.
Global action against harmful advertising
- The company shared international data through its “2025 Ads Safety Report.” Google removed about 8.3 billion dangerous ads from its platform throughout the entire year of 2025. The company suspended approximately 24.9 million advertising accounts from its platform.
- Most harmful ads were blocked early. Google reported that it banned more than 99 percent of ads before users had the opportunity to view them.
Increased detection and user reporting
- Google enforcement of its policies showed major improvements when compared to the previous year. The company took actions against user reports of ads which increased four times during 2025 when compared to the previous year.
- The increase in performance demonstrates better detection systems which enable quicker handling of user complaints.
Common reasons for ad removals in India
Google found multiple important policy violations which led to ad removals in India. The main reasons included:
- Misuse of trademarks
- Violations in financial services ads
- Copyright violations
- Breaches of personalization rules
- Misuse of the ad network
The enforcement process most frequently used these categories to determine which actions to take.
Role of AI in ad safety
- Google announced that its AI systems enabled the company to identify and eliminate dangerous advertisements throughout its platform. The Gemini tool enabled users to identify suspicious material at an accelerated pace.
- This approach helped reduce exposure to deceptive or misleading advertisements.
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