New Budget Plan Launched
Bharti Airtel has introduced a new ₹189 prepaid recharge plan.
The plan features:
- Voice calls without any limit
- 1 GB of mobile data
- 300 SMS
- 21-day validity
Users can locate and recharge this plan on Airtel's official website and mobile app.
Target Audience for the Plan
This ₹189 plan is best suited for:
- Users seeking a simple, short-term plan under ₹200
- Individuals who wish to retain their mobile number without spending much
- Customers who recharge primarily to renew validity
Competitive Positioning
Airtel appears to have launched this plan in order to compete with other low-cost plans of Jio.
For comparison:
- Jio provides a ₹199 plan
- It contains 2 GB data, unlimited calls
- Validity is 28 days
Airtel's ₹189 plan is a cut-price version for the users having minimal data and calling requirements.
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