Arattai App Gains Popularity
- The messaging app Arattai, developed by Chennai-based Zoho Corporation, is now trending as an alternative to WhatsApp.
- It is currently ranked number one in the Social Networking category on the Apple App Store.
- Union Education Minister Dharmendra Pradhan recently promoted the app and urged people to use it, bringing it into the spotlight.
Meaning and Features of Arattai
- In Tamil, ‘Arattai’ means ‘to talk’.
- The app supports text messages, images, videos, documents, voice and video calls, stories, and channels.
- It has been made compatible for use both for personal as well as business use.
Government Leader Support
- Union Minister Ashwini Vaishnav publicly announced that he switched to Zoho products following the call made by Prime Minister Modi to use domestic services.
- He disclosed that the latest cabinet presentation was made using Zoho instead of Microsoft PowerPoint.
- In the same vein, Dharmendra Pradhan urged people to embrace Arattai.
Privacy Matters
- Arattai currently provides end-to-end encryption for calls alone.
- End-to-end encryption is not provided for messages, subjecting them to third-party interference.
- This is raising eyebrows among users who are security- and privacy-aware.
Arattai Future Experts
- Privacy features need to upgrade if Arattai is to be a strong contender against WhatsApp, experts believe.
- They propose that with frequent updates and new features, the app could be a formidable homegrown player.
- Arattai is becoming increasingly popular as a homegrown application.
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