Success of Cricket Linked to Indian Fans
India is the central figure in the popularity of cricket worldwide, declared previous Australian pace bowler Brett Lee. He credited the country's immense fan base and enthusiasm for the sport as factors the reason cricket has become a huge international business. India gained the role as the commercial center of cricket because of continuous dedication and enthusiasm towards the sport, stated Lee.
India's Unique Fan Culture
In an interview with a sports network, Brett Lee compared the fan base of Australia and India for cricket. As per him, although cricket is being marketed in Australia, the fan base remains lesser than that of India. "In Australia, even with increased promotion, cricket will not get such huge numbers. But in India, almost everyone loves the game," he said.
Cricket as an Integral Part of Everyday Life in India
Lee noted that cricket is deeply embedded in Indian culture. He mentioned that out of India's 1.5 billion population, there are barely a few who do not have any interest in cricket. The aggressive T20 format has become popular with young viewers especially, who crave faster entertainment.
Cricket's Resilient Future in India
Lee further maintained that despite other countries possibly going through fluctuations in sporting allegiances, the worth of cricket in India can never be altered. He compared it to the dominance of football in Brazil but maintained that, in India, cricket's position is unassailable.
India as the Heart of Global Cricket
For Brett Lee, Indian passion and following have made it the true hub of world cricket. He believed that the growth and predominance of the game around the world are given largely to Indian supporters, whose fervor is still to blame for the future of cricket.
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