Vivo leads the market,
Vivo remained the leader of the Indian smartphone market from July to September with a share as high as 18.3%. In the same quarter, IDC reported Apple to have sold 5 million iPhones. Therefore, that has set a new quarterly high for Apple in India. The total smartphone market increased 4.3% in Q3 2025 and reached 48 million units, which was a five-year high.
Apple Gains in Premium Segments
Apple dominated both the premium category between ₹53,000-₹71,000 and the super-premium segment above ₹71,000. Premium segment shipments increased 43.3% YoY, with the market share of Apple surging from 4% to 6%. The iPhone 16, iPhone 15, and iPhone 17 accounted for over 70% of the shipments in this category.
The super-premium segment was up 52.9%, where Apple grew its share from 6% to 8%. In both categories, Apple surged past Samsung, with respective shares of 66% and 31% each.
Smartphone Prices Reach Record High In the September quarter, the average selling price- ASP- reached $294, or around ₹26,000. The rising demand for advanced models pushed the prices up. This was 13.7% higher compared to the same quarter in 2024.
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