Strong Market Growth for Ather Rizta
Ather Energy's family electric scooter, the Rizta, has managed to sell 2 lakh units across India. The model crossed the first 1 lakh sales milestone in May 2024 and added another 1 lakh units in less than seven months. It is now the best-selling scooter in Ather's lineup.
Expansion beyond Southern India
Ather launched the Rizta in April this year. Ather, till then, was mostly a southern states brand. Rizta helped the company expand into central regions too. The scooter now contributes nearly 70% of Ather's overall sales - an indication of strong demand.
Stronger Market Position in Several States
The country's leading EV two-wheeler maker, Ather's market share increased notably after the Rizta launch. In Madhya Pradesh and Chhattisgarh, share rose from 7% in Q1 to 14% in Q3, in Punjab, it increased from 8% to 15%, while in Uttar Pradesh, the share moved from 4% to 10%
Company Plans Further Growth
The CBO of Ather Energy, Ravneet Singh, said, "Rizta played a very significant role in our growth for central and northern India." He added that the company would extend the distribution network and increase the overall market share.
Rizta Model Options and Features
The Rizta comes with two variants, namely the Rizta S and the Rizta Z.
- Rizta S: IDC Range 123 km.
- Rizta Z: IDC range of 159 km on a single charge.
The features include a large-sized seat, big storage, and wide legroom. It also features skid control, fall-safe, stop signal, theft or tow alerts, and Ping My Scooter.
Ather currently has the Rizta on sale in India, Sri Lanka, and Nepal.
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