Google Partners With ICC To Enhance Cricket Viewing Experience

The International Cricket Council (ICC) has formed a partnership with Google to create better experiences for cricket match spectators. The partnership uses artificial intelligence to conduct detailed match studies through advanced technology.

AI-Based Match Analysis

Google developed the Gemini 3 Pro AI system which will analyze live match video together with audio commentary. The system will monitor match events while it provides simple explanations of important events. This method enables fans to comprehend the current game situation.

Real-Time Insights for Fans

The Gemini 3 Pro system will display match updates which include information about players and critical game elements. Fans will receive immediate match updates which deliver important details at the same time. Google CEO Sundar Pichai used the social media platform X to announce the news while showing how Google assists cricket research work.

Focus on Women’s Cricket

The partnership also aims to increase engagement with women’s cricket. The initiative uses artificial intelligence to create insights which will enhance global access to information about women’s matches for fans.