Amazon Prime Video To Start Featuring Ads From June 17 - Ad-Free Option For Extra Charge

Prime Video Viewers to Start Viewing Ads

Amazon Prime Video will be displaying ads in movies and television programs soon. As of June 17, existing Prime subscribers will start noticing a limited amount of ads. Amazon has notified users via emails regarding this update.

Why Amazon Is Adding Ads

Amazon explains the new ad policy is meant to enhance content quality. Unlike television, Amazon asserts the ads will be "meaningful." The price of the standard Prime membership will remain the same.

New Ad-Free Plans Available

Customers who don't wish to see ads can pay for add-ons. The ad-free add-ons are priced at:

  • ₹129 per month
  • ₹699 per year

The add-ons will become available from June 17.

Ads Now in India Too

Amazon used to show ads only in countries like the US, UK, Canada, Australia, and Mexico. Now, it is rolling out ads in India too. Prime-Lite plan users already get to see ads.