A new report has raised concerns over the future of OnePlus, the Chinese smartphone maker, suggesting it could fold as a result of its ever-declining market value. The news has worried not only tech enthusiasts but also the existing users of OnePlus phones, particularly in India. The rumors were thus addressed by OnePlus India CEO Robin Liu on the social media platform X, where he advised people against believing the stories and assured that the company’s Indian operations will go on similarly.
OnePlus Brand History and Current Status
OnePlus was a brand that started as an independent smartphone brand and became quite popular in no time with its unique products. However, gradually when competition increased, it lost its market presence to a large extent. So, at last, OnePlus was turned into a sub-brand of Oppo which is owned by BBK Electronics, and it has continuously been launching phones as a sub-brand for several years now. Recently another smartphone maker Realme has also turned into a sub-brand of Oppo.
Market Performance and Sales
OnePlus global market share is on a decline as per the report from Android Headlines. The company’s biggest markets are India and China, which contribute 74% of the total sales. Units sold by OnePlus in India dropped from 17 million in 2023 to 13-14 million in 2024. The company’s share in the Indian market went down from 6.1% to 3.9%, and in China, it was from 2% to 1.6%.
Rumors of Shutdown
The report said that OnePlus would eventually die silently, as there would be a complete merge with Oppo. It further hinted at the cancellation of the OnePlus Open 2 and OnePlus 15S phones. This led to fear that OnePlus might vanish just like other smartphone brands—HTC, LG, and BlackBerry.
CEO Clarification
After the news, OnePlus India CEO Robin Liu took the opportunity to clarify the matter. He posted on the X platform “Never Settle” and comforted the users by saying that there will be no change in the company’s operations in India.
Tags Cloud
