Team India Creates History
After many decades, the Indian women's cricket team has won the ICC Women's ODI World Cup. Under the captaincy of Harmanpreet Kaur, Team India won the ICC title and became world champions. The pride of the nation, this tournament victory has brought a big increase in the brand value of the players.
Significant Increase in Brand Value
The brand value of Indian cricketers has increased between 25 and 100% post World Cup win. The victory has resulted in more endorsement deals and the value of existing deals has also increased. Most of the players have also seen their followership on various social networking sites increase overnight.
Top Players Witness Major Endorsement Surge
Players like Harmanpreet Kaur, Smriti Mandhana, Shafali Verma, Jemimah Rodrigues, and Deepti Sharma have resulted in increasing popularity among women cricketers. Increased visibility has made them popular among brands in most categories.
The unbelievable rise of Jemimah Rodrigues
The brand value of Jemimah Rodrigues, who made 127 runs not out off 134 balls in the semi-final against Australia, has doubled. Reports suggest her endorsements fee has gone up from approximately ₹75 lakh to ₹1.5 crore. Her current brand endorsers include Red Bull, Boat and Surf Excel.
New Endorsements and Renewed Interest
Less than 24 hours after the World Cup final, the talks for new sponsorships and renegotiation of old contracts have started. The team's global success has increased their appeal among brands looking to engage with women cricketers.
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