Apple gained its current market standing because it secured 28 percent of all domestic smartphone sales during the prior year. The 2024 market share for Apple products measured at 23%. The increase shows more revenue growth rather than more unit sales.
Higher-Priced iPhones Drive Growth
- The yearly sales volume for iPhones maintained its same level throughout the entire period. Apple experienced a boost in market share because customers showed more interest in its expensive iPhone products. The iPhone 16 series sales performance generated major contributions to the companys total expansion.
- The market research company Counterpoint Research reported that data demonstrates an increasing tendency among Indian consumers to prefer high-end smartphone models. Consumers are increasingly choosing high-end devices over lower-priced models.
Overall Smartphone Market Trends
Indian smartphone sales achieved only a slight volume increase during 2025, but they generated more substantial revenue growth.
The key market highlights show these results:
- Smartphone sales increased by 1% in volume
- Smartphone sales increased by 8% in value
Role of Financing in Premium Sales
- Financing options continue to influence customer buying patterns. About 40% of retail smartphone purchases happened through loan financing. Financing accounts for nearly two-thirds of all phone purchases which exceed a price of ₹30,000.
- Smartphone sales for devices priced above ₹30,000 increased by 11%. Premium devices constitute 22% of total smartphone sales in the market.
Foldable Smartphone Segment
Samsung holds the top position in the foldable smartphone market. The company controls 88% of all foldable phone sales based on volume.
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